A website that does not make conversions is a website that serves no business function. So let’s talk about:
What a website conversion is and how you can increase conversions across your business website.
By way of definition, an “onsite conversion” takes place when somebody goes from being a website visitor to something else as well. For example, if a person visits your website and signs up for your email newsletter, an onsite conversion has taken place. The person has “converted” from a casual website visitor to a newsletter subscriber.
There are many kinds of conversions, and they differ from one website to another, and from one organization to the next:
• A non-profit website might seek donations or volunteer registrations. Those conversions are valuable to them.
• A service-related business like financing or consulting might seek website conversions of a different nature. Maybe they want people to sign up for a newsletter list or call to learn more. Those are valuable conversions for their business models.
• A product-based website like Amazon.com seeks one type of conversion above all else. They want people to purchase products, plain and simple. So that’s the most important type of conversion for them.
Watch the “Website Conversion Analysis” Video
http://5star-inet.com/bbotrafficclub/sp/index.html
Increasing Conversions Across Your Website
So we have talked about the importance of onsite conversions, and how they are the end-product of your online marketing efforts. Now let’s look at some of the ways you improve your onsite conversions to help grow your business.
1. Define Your Conversions in Advance
This might seem like a no-brainer, but you’d be surprised by how many deer-in-the-headlight expressions I get when I ask a business owner, “What are your top three conversion goals on this website?”
Some will scratch their heads and say, “To get customers, I guess.” That’s not a specific goal for website conversion. It’s the end-goal of all marketing efforts, sure. But it’s not a clearly defined conversion goal.
Other business owners have it figured out better. For example, they might say something like, “I want my visitors to do one of three things … download our featured report from the home page, click on the chat button to get in touch with a representative, or contact us by phone or email.”
Now we are getting somewhere! Before you can increase your conversion rates, you have to know what they are to begin with. And everyone in your organization who has a role in supporting those conversions needs to know what they are too (such as customer service folks).
2. Be Visible Online
People cannot contact you (or purchase your products, etc.) if they don’t know you exist. So you must strive to make your business visible, online and off. Internet visibility is a big part of this. After all, the more visible you are online, the more likely people will be to find you.
But there are other ways to increase your visibility as well. You can publish articles in your local newspaper, syndicate articles and press releases online, be active in your community, conduct free seminars, and many other aspects of PR. Visibility and awareness are the first steps to generating website leads and sales.
3. Increase Usability Across Your Website
Website usability is crucial to making onsite conversions. The two concepts are inseparable, because if a person can’t use your website, you have no chance to connect with them or to make a sale. You don’t have the luxury of personally guiding them through your website — they are completely on their own.
Site menus and organization are two key areas where many websites falter. A poorly organized website is a website that will always suffer from low conversion rates. And the opposite is true as well. A well organized website with sensible navigation is a fundamental step toward stronger conversions.
4. Minimize Distractions Across Your Website
This is another element of website usability, but it deserves special focus. On a business website, the goal is usually to lead visitors down a certain path. You can’t control where people will go or what they will click on, but you can at least offer your preferred path and make it easy to follow.
But when you overload your web pages with too many items, you end up dividing the reader’s attention, creating unneeded distraction, and increasing the likelihood visitors will leave your website altogether.
Visit your home page and ask yourself, what is the most desirable action you want people to take? What is the second most desirable action? From a visual standpoint, does the placement and prominence of these two paths support their importance? Or do they battle for attention with a dozen other distractions?
5. State (and Restate) the Value of Each Conversion Point
In marketing, there is a direct correlation between value and response. If you want people to take a certain action on your website, you have to convey the value of that action. In other words, tell people what they get out of it. It’s a simple rule to remember. If you want action, you have to explain the reason and value behind the action.
Instead of saying, “Click here to join our newsletter,” say something like this: “Join our newsletter for exclusive offers you won’t find anywhere else, plus a wealth of monthly tips and advice!”
Watch the “Website Conversion Analysis” Video
http://5star-inet.com/bbotrafficclub/sp/index.html
6. Increase Traffic to Website Conversion Points
Want the opportunity to convert more visitors into customers? Then just increase the amount of website visitors you get. Once you have some lead-generation and sales-generation techniques in place, you want to get as much qualified traffic to those conversion points as possible.
The first step is to increase your overall website traffic. The second step is to increase your traffic to specific pages of your website (your purchase page, your download page, your contact page … in short, your conversion pages). You can do this by making your conversion points / pages more prominent and easy to find. See the following items for tips on doing this!
7. Increase the Prominence of Conversion Points
Once you’ve defined your conversion points (see item #1 above), you should try to make them visible from every page of your website. Put them into the main menu, right up near the top. Create eye-catching graphics to showcase them. Put them “above the fold” across all of your web pages.
8. Minimize Website Attrition
Marketing attrition refers to the number of people who do not take the actions you want them to take along the path to conversion. At each step in the marketing process, you stand to lose some people. You could also refer to this as “drop-off.” The higher the attrition rates, the less successful the marketing program.
The good news is, each point of attrition can be improved — that is, you can minimize the number of people who “drop off” at each step of the way. For example, by improving your website’s usability and content, you can minimize the number of people who leave your site due to not finding what they’re after. This is just one of many ways you could reduce the level of attrition in this particular marketing scenario.
My goal here is simply to get you thinking about marketing attrition and the various ways you might reduce it on your business website and blog. Less attrition equals more business. How’s that for motivation?
9. Increase the Interactivity of Your Website
The more ways people have to interact with your website, the better your chances of converting them into customers. You can increase interactivity in a number of ways. And these days, there are all kinds of software products to make it extremely easy for you!
Here are a few examples of interactivity you could build into your website:
• Business blogs work great because readers can leave comments on ehe various blog posts. That’s a form of interaction, and it’s also the start of a dialogue that could lead to a sale.
• You could create some kind of Q&A forum on your website and grow your own Internet community. Forum software programs like VBulletin and phpBB make it achievable.
• You can also buy and install programs to help you create an interactive FAQ section of your website (also known as a “Knowledge Base”). Interspire’s “Active KB” and Omnistar’s “KBase” are two such programs.
• If you have customer support personnel, you could install a chat program on your website to encourage the all-important first contact from site visitors.
10. Overcome Skepticism / Encourage Trust
We are all naturally skeptical online. The reasons for this are obvious. The Internet can be an anonymous and scary place, used for deceitful purposes by everyone from con artists to pedophiles. Yikes!
Of course, these shady characters represent the minority (or so I’d like to believe). But it still poses a challenge you must consider in your online marketing program.
Take a look at your own website right now. What have you done to make the visitor comfortable in who you are? How have you demonstrated integrity? How have you encouraged trust and confidence?
Better yet, why not ask a half-dozen friends or colleagues to visit your website and navigate around like a potential customer would. Have them jot down on paper anything that makes them uncomfortable, uncertain, or just plain confused. Correct these things immediately, and keep them in mind through all of your Internet marketing endeavors.
Sharm El Sheikh offers some of the best sites for diving and snorkeling in the world. More Europeans learn to dive here than anywhere else in the world and the resort is ideal for diving holidays for singles, beginners and experienced divers alike.
The climate is hot, the water warm and clear and great for diving any time of year. However if you would like to dive in extra warm waters it is best to visit between the months of June and September.
Sharm El Sheikh lies at the tip of the Sinai Peninsula in the Red Sea. There are over forty dive sites in the region and nearly fifty dive centers. With such an abundance of dive sites on offer the variety of diving is amazing. From reefs, coral formations, walls and wreck, the dive sites are diverse and teeming with a range of marine life including jacks, snappers and barracudas.
With its pristine coral reefs and countless species of fish Ras Mohammed National Park and the Straits of Tiran are amongst the more famous dive sites. Ras Mohammed has some steep coastal cliffs that plunge underwater to depths of over seventy metres. The Straits of Tiran have four circular reefs surrounded by steep drop offs. More advanced divers can enjoy world class wreck diving by taking a day boat to Thistlegorm, if you are willing to brace the four hour boat trip or the slightly more bearable two and a half hour trip to Dunraven.
For divers Sharm El Sheikh offers unparalleled access to some of the best diving in the world. The beauty of diving is that it is a sport that can be enjoyed by individuals or as part of a group. Complete beginners can begin with an ‘intro dive’ to get them accustomed to diving in the Red Sea. Reassuringly all the dive centres have qualified English speaking instructors to accompany each dive, providing and running diving courses and diving experiences. Experienced divers who already have their PADI certificate can enjoy organized dives with fellow divers.
Aside from being one of the greatest diving destinations in the world, Sharm El Sheikh also has plenty more to offer its visitors. When you are not diving there are other watersports to keep you occupied such as swimming and parascending. Simply relax in the cosmopolitan resort or take the opportunity in between dives to do some desert exploration and visit biblical sites. Outside of the water test your skill and luck on the casino floors or for those that love to shop take a leisurely stroll through bazaars and shopping centres in search of curious and exotic finds. If you are a night owl you will get the chance to boogie the night away and meet like minded people.
Diving holidays to Egypt are available with most major operators but if you are traveling alone it may prove difficult to avoid paying a single supplement. However there are a few tour operators that specialise in offering diving holidays for singles, catered to the single unattached traveller.
Before you embark upon the process involved when you design your own website, you must select and register a domain name. That is your site’s brand name and contact name. In order to be given a domain name of your very own, you must make a yearly payment to the appropriate registering entity to obtain the exclusive right to it.
Obtaining a domain name doesn’t mean you have a web site or anything close. All you have is a name. It is similar to getting yourself set up with a name for your business is the “real” world - just obtaining exclusive rights to a name doesn’t mean you are totally in business. You just have a name.
A web host commonly implements numerous computers that are all linked to the Internet to allow a very large number of web pages to be broadcast all over the world. The first step in making your new web page visible is to use a reputable web host that will give your personalized website a virtual home.
Thinking of a domain name is very much like thinking of a name for your company in the physical world. Similarly, a web hosting account is the equivalent of renting an office for your company. After you have come up with a domain name and signed on with a web host, you will then need to design your own website (http://www.buildyoursite.com/) to attract visitors.
As a beginning web designer, you first need to design your own website in a attractive, and appealing manner. After you have got your basic web page posted you will be able to make any adjustments that you feel are needed. There are free web editors and commercial versions that are widely available.
When you choose to use free software, you can also learn more from a complete tutorial on the web. The step-by-step tutorial will guide you in the process of making your own web page, site map, and comment forms. It will also give you tips on the basic aspects of the software so you can continue to update and improve the site in the future.
A crucial aspect of web development is optimizing your site for search engines. This should be undertaken from the very start of the design process. In addition, there are a number of other concerns involved in developing web pages.
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Categories: Women
They’re fashionable and constructed from only the finest grade of materials. You can wear with them with everyday outfits, or with your favorite work attire. The Italian handbag should be an essential apparel accessory in every woman’s wardrobe, no matter your personal style. Here are some handbag brands and styles that you can pick from, as well as the best places to shop for these great items.
Prada
This name brand is an upscale Italian handbag and fashion company; shoes, clothes, and other fashion accessories are also created by Prada, and each item will unquestionably make you feel dignified and refined. Prada bags are ideal for travelers, or for women who are constantly on the go; there are also messenger bags and wallets that are available for men.
The design of each purse is elaborate yet clean and modern, and the leather and handles are long-lasting, and will give any outfit that additional boost that you want. There are also book bags wallets by Prada that you can select from, and you can buy watches and shoes from the stores or internet websites as well.
Check out the Prada internet destination to acquire information on the latest fashion collections from this Italian handbag company, or visit department stores like Macy’s or Bloomingdale’s in your local area to discover Prada styles that will work for you.
Versace
Versace is for the refined socialite that is looking for a purse that is eye-catching and is practical as well. The leather and gold chain accents on these bags are certainly attractive, and the metallic tones of some of the bags will decidedly make your little black dress stand out at any social occasion. These type of bags are in the higher price range -you can very easily spend more than $500 on a bag, however this Italian handbag will last you for years, so the purchase is well worth it.
If you take trips frequently, and are looking to make sure that your luggage bag is as stylish as it can be, the Camel Suede Tote Bag from Dolce and Gabana is an excellent choice. This Italian handbag is easy to carry around with you, and will help you to organize the items for your trip. You can be sure that this bag will last for a long time as well, so despite the fact that it is priced online for over $800, you will be able to carry this bag for many years to come.
You can also visit the online destination of Handbagcrew if you want to pick from the large Italian handbag selection on the site. You’ll be able to see pictures of each purse, and you can also read a short description of the item so that you can determine what you want to purchase. Purchasing a bag online will also save you money in most cases, since the prices are cheaper than in retail stores. Happy shopping!
If you are new to home based money making industry as a writer, RentACoder is probably a good place to start from because its procedures are quite straightforward. Signing up for this website is totally free but you will need to pay 15% of each project you win, as a service fee. Since the money is escrowed by your buyer before project inception, your payments are guaranteed if you do a quality service.
Scriptlance.com
There are many job postings at scriptlance, however; many of those projects never get rewarded. It is quite difficult for a beginner to start off at scriptlance because there is a lot of scamming going on in the bidding phase. However, if you are able to build a good reputation, you can be sure to have a lot of buyers awarding you projects on long term basis.
Guru.com
Guru is a professional freelance website which allows free membership as well as subscriptions known as Guru VENDOR. Although there are many job listings, many buyers choose to have Guru Vendors bid for their projects, so if you sign up with a basic account, you might not go too far with this website.
Elance.com
Elance too has two categories of membership; basic which is free of charge and professional which should be subscribed to. Upon sign up, you cannot bid on any project until you pass an evaluation test from the website. Elance too is a secured site as it facilitates payment escrow.
Craigslist.org
This is a biggest classified portal on the internet and so possibilities of finding work in here is endless. As a writer you could either search for freelance work or post an advertisement promoting your services, free of charge. The downside is that, according to website rules you cannot post too many ads as you will become suspended from the website.
Getacoder.com
This website operates quite similar to RentACoder with the exception of allowing free memberships as well as, premium memberships. Their commission per project is 10% of the project value plus a fixed charge of $5.00
The downfall however is that, if your account remains on zero balance for over 30 days, it will be frozen.
Gofreelance.com
This is a very professional website with a lot of professional and highly paid writing jobs on the offering. However, you will need to subscribe as a member to work. But the good news is that you can apply for a trial period of 7 days by paying only $2.95 thereby, you can have a taste of what you are getting in to before investing money on membership.
Essaywriters.net
If you are a professional writer, essaywriters.net is your perfect opportunity. Signing up for their service is easy however; you will only be able to take up projects once your application is accepted by the website within two weeks.
Getafreelancer.com
You will find quite a lot of writing related freelance opportunities at getafreelancer. Membership is free and here’s how it works. Getafreelancer allow new users to make only 15 bids per month. For each month a writer remains a member at the website, 1 point is added. So if your membership is 1 year old, you will get the chance to bid on 27 (15 + 12) projects per month.
Freelancewriting.com
This is a supermarket of freelance writing jobs. What this website does is to obtain feeds from top freelance websites and display all relevant jobs. So if you don’t have time to spare on several websites, this will be your ideal shopping place.
